Societal norms refer to the unwritten rules and expectations that govern behavior within a particular society or culture. These norms dictate what is considered acceptable or appropriate behavior in various social situations, and are often based on values, beliefs, and customs that are widely shared within a community. Societal norms can cover a wide range of behaviors, including manners, dress codes, gender roles, and interaction with others. Research in this area often explores how societal norms are developed, maintained, and enforced, as well as the impact they have on individuals and communities. Studies may also examine how societal norms evolve over time, and how they are influenced by factors such as media, technology, and globalization.